Keith Walker

Co-Founder and Chief Customer Officer

With 25 years in online publishing and digital media, Keith brings a depth of experience in driving revenue and audience growth for some of the world’s leading digital publishers.

Keith has worked in various senior leadership roles at Future PLC and Time Inc. UK. He’s developed strategies, improved processes and successfully led teams of 150+ people who delivered annual revenue of £100m+ a year.

He was named in The Drum’s list of top 100 digital influencers in the UK in 2017 while working as Digital Director at NME.com as a result of delivering double digit profit growth.

His expertise spans content creation, monetisation and optimisation across a range of industries, including consumer technology, lifestyle, fashion, wealth, and entertainment.

Keith combines his deep knowledge of digital media and online publishing with an innate ability to connect with audiences through the creation of innovative strategies.

Known for his empathy and collaborative approach; Keith builds trust and empowers teams by asking the right questions that result in solutions to business challenges.

“I’ve had the benefit of working alongside Keith in multiple media markets, on brands such as NME and, most recently, the Big Issue. Keith always brings a can-do attitude aligned with a deep understanding of how editorial teams are best structured to produce great content that always meets user needs.”
Paul Cheal, Group CEO at Big Issue.

Where Keith really adds value is his ability to instinctively know what to do by leaning on his wealth of knowledge and experience. This enables him to get to the right solution quickly.

Keith has held a variety of positions at Future PLC and Time Inc. throughout his career. Starting as a web editor for Time Inc UK in 1998, he progressed into various editor roles before moving to Future PLC where he headed up teams across multiple digital disciplines, including product and editorial.

Keith moved into Director roles at Future where he was responsible for setting the strategy for the company’s largest, most profitable division as Managing Director of Consumer Technology. He managed global teams across print and digital brands to deliver record-breaking traffic and EBITDA three years in a row.

More recently, Keith led the ecommerce product development team at Future. He was responsible for setting the strategy and training the editorial teams in best-practice for inspirational and research-led shopping journeys. Delivering £1m+ in incremental revenue with off-platform monetisation on Apple News.

Sam Robson, CEO & Founder, the better web co.

“I’ve worked alongside Keith for more than half of his 25 year career in digital media – so I know him pretty well! Which is why I thought of him when looking for a co-founder. I wanted someone who fitted our values that centre around helping others. Keith has a unique ability to really listen, combined with his empathy and genuine desire to solve problems. His strength lies in his ability to work with and lead elite teams, to collaborate, and to elevate other people. This is combined with his incredibly deep pool of knowledge gained during his time in the industry. Trust me when I say he’ll have a genuine desire to help you and collaborate on solving your problems, too.”

Keith brings his wealth of online publishing knowledge and expertise to the better web co. to help clients get the best solution to their challenge. Leaning on his years of experience, he ensures clients are understood, and that the right solution is delivered. He’s able to collaborate with in-house teams and stakeholders across all levels, ensuring business goals are met.

If you’d like to have Keith and the better web co. team support your business please get in touch.