Jess Robson

Co-Founder and Operations Director

Jess brings 15 years of experience across marketing, operations, and business leadership to her role as Co-Founder and Operations Director at the better web co.

From tiny start-ups to large enterprises, her expertise spans B2B SaaS, healthcare, and FMCG industries, where she’s developed marketing strategies, built teams, and delivered measurable results.

“I’ve had the pleasure of working client-side for some amazing brands in my career. On that journey, I’ve worked with some great agencies, and some not-so-great ones! I’m taking that learning to help build the better web co. into a consultancy I dreamed of working with when I was a Marketing Director.”

As Marketing Director at Event Store, Jess led the development of go-to-market strategies that secured funding from top European VCs and delivered a 75% increase in marketing-qualified leads within a year. She grew the team, introduced a community department, and implemented demand-generation tactics that drove a 65% product adoption increase in six months.

Before this, Jess led Marketing at QPHL for three different brands and progressed through several different roles at Wiltshire Farm Foods. A few career highlights include being listed as a “Female Leader to watch” by Entrepreneur magazine in 2024, and securing The Queen’s Award for Enterprise for Bath ASU in 2019.

“I’ve had the pleasure of working with Jess over the last several months, and I can honestly say she’s one of the most dedicated marketing professionals I’ve met. She thinks strategically, is passionate about driving results, and has deep domain expertise in digital marketing campaigns and tactics. She built and managed an incredibly well-organized and efficient marketing team and is adept at fostering strong relationships with colleagues and customers alike. Plus, it is just fun to work with Jess because of her enthusiasm and sharp wit!”
Jeff Lane, Operations Manager at Event Store.

the better web co. clients may not often interact with Jess as much of her work happens behind the scenes, where she leads our own marketing activity, whilst leveraging her experience to optimise our internal operations and ensure everything runs smoothly.