Gareth Beavis

Editorial Director

Gareth Beavis is a seasoned journalist, editor-in-chief, and chief content officer, with over two decades of experience in building, developing and growing content teams and editorial strategy.

Gareth has driven one of the world’s top technology websites, TechRadar, to over 80 million monthly sessions, built traffic strategies to cover new topic areas and has achieved number 1 rankings for Black Friday and Cyber Monday search terms in the UK & US, helping deliver millions of pounds of affiliate revenue.

He has also built and led editorial teams for other media outlets, delivering across a wide range of traffic sources including newsletters, Google News and Discover, all underpinned with powerful organic search traffic.

This has led to creating audiences in the millions quickly and effectively from launch.

Gareth’s editorial expertise shines in creating high-quality, authentic content that resonates with audiences. He always pushes for the persistence of brilliance in everything his teams produce, in order to capture attention and deliver results.

He is fascinated by audience behaviour and is always looking to understand how to meet their needs and effectively spark their interest as attitudes towards digital content change.

“Gareth is one of the most dedicated and talented people I have ever worked with. As Chief Content Officer, he built a high-performing editorial team from scratch and has set and achieved challenging goals for traffic on the site. He has a passion for the audience and what makes them tick and loves spending time in the data in order to better understand what they love, and the traffic sources, and to grow traffic even more.”
Sarah Brealey, Managing Editor, Saga Media.

Gareth combines his passion for audience behaviour with his editorial skills to create new and innovative ways to engage online audiences and find ways to help different brands achieve stable long-term growth.

He has developed and evolved a number of systems that help editorial teams work smarter and faster, while enabling them to create the articles, videos or newsletters that they truly believe in.

Gareth brings his extensive editorial expertise to the better web co. as he wants to work with clients to understand their problems and collaborate to work out what’s needed and when.

He’s dedicated to finding ‘the win’, and will help develop strategies that get the most out of existing teams and delight audiences.

So whether that’s helping reset the editorial direction to get traffic firing again, or helping work with teams of writers to train and explain how to implement SEO-powered articles alongside more ‘instinctive’ passion pieces, he’s keen to bring his huge experience to the task.

Gareth is also a regular freelance writer for a number of different publications, allowing him to both continue to explore his passion for the written word as well as staying abreast of the issues and opportunities journalists can face.

If you’d like to have Gareth and the better web co. team support your business please get in touch.